Turning Customer Intelligence into business value

On their journey from product focus to customer focus and defining and refining their value propositions, most companies understand the importance of Customer Intelligence, especially in an era where availability of data is exploding.

However, we still see CMO’s, CCO’s, etc. struggling to understand the different dimensions of Customer Intelligence and therefor they do not always succeed in turning customer data into maximum business value.

We believe companies should invest in developing the Customer Intelligence function in order to start seeing real topline improvements through e.g. product development, sales and service effectiveness and campaign management.

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