Superior customer service

In the Consumer Goods industry, both B2B2C and B2B, the quality of the relationship with the customer is especially important in order to create sustainable loyalty.

Companies operating in this environment have customer interfaces in many different channels and parts of the organization. Still, a large part of these companies struggle with a silo culture and fail to deliver a seamless and consistent service experience cross these channels and departments.

Establishing a company-wide understanding of what customer service is and defining a common service vision is a first step towards superior service experience.

In this White Paper we present four steps in order to overcome the challenges.

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The White Paper is written by Frank van Gelder, Partner at Differ, and specialized in Customer service strategy.

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