Stockholm - Home of Impact
The positioning of Stockholm to become a home for the future impact unicorns.
Client
Invest Stockholm
Year
2022
Category
Boost brands
Type of Work
Concept development
Advertising
Social Media
Activation
The Challenge
A lot of work needs to be done for us to reach the Sustainable Development Goals. Technology and innovation are keys to solving some of the world’s greatest challenges. That is why Stockholm has set out to be the number one place from impact startups and investing. Stockholm already raise more impact investment capital than any other city in Europe and the impact startup scene is vibrant and thriving.
The Solution
Differ helped Invest Stockholm build and communicate the new position. The new concept was launched at the MIPIM fair in Cannes. And in September 2022 Differ helped Stockholm launch the inaugural Stocholm Impact Week together with Norrsken.
We developed the concept Stockholm – Home of Impact. A film to manifest the new position was produced. And we ran a digital campaign to bring attention to Stockholm Impact Week.
Stockholm Impact Week was 7 days of connecting investors and impact startups to find solutions for our greatest problems. 4500 participants and 80+ keynote speakers manifesting that Stockholm truly is the home of impact.