Warsalongen
WAR CHILD SWEDEN
Creating an annual art exhibition and auction to raise awareness and funds War Child’s work for children in conflict and war. The initiative transforms pictures that are worth money into pictures that are valuable for children.
War Child is an international children's rights organization founded in the Netherlands in 1994. Through a combination of psychosocial support, child protection, and education, War Child helps children affected by war and conflict to process their experiences through creative expression, enabling them to regain hope for the future and become healthy adults.
War Child has been present in Sweden since 2016 but needs to strengthen its brand in order to increase the number of donations from individuals, companies, and institutions. The brief was therefore to raise awareness of War Child and collect funds for international aid work without any bought media.
We created the annual art exhibition and auction Warsalongen. The name is a wordplay on the well-known art exhibition Vårsalongen (”spring exhibition” in Swedish) in Stockholm.
The first Warsalongen exhibition opened on the same day as Liljevalchs Vårsalong in February 2023. The second Warsalong was made in cooperation with Uppsala Auktionskammare in February 2024.
Artworks by renowned artists like Cecilia Edefalk, Karin Broos and Clay Ketter have been donated to Warsalongen. The first two editions of the Warsalongen auction have raised 500.000 SEK for War Child Sweden, and generated an earned reach of 5 million impressions without bought media.
Want to read more?
> Warsalongen at Uppsala Auktionskammare
Awards
> Shortlisted in 100-wattaren 2023
> Shortlisted in Stenbeckspriset 2024
For more information, contact:
Johan Gustafsson
