PUSH for Impact – Get to know what truly drives your customers
At Differ, we are convinced that sustainable brands are successful brands. We have studied Swedes’ attitudes toward sustainability and brands since 2008. Each year, the study is improved and refined. Now in 2026, it has become truly one of a kind.
PUSH for Impact uncovers what actually influences people’s choices — not just what they say does. Uncovering insights that can lead to impact.
Want to know more about you drivers?
Get to know your customer - which brand and sustainability attributes drive purchase intent and willingness to pay?
At Differ, we are convinced that sustainable brands are successful brands. Since 2008, we have tracked Swedish consumers’ views on brands and sustainability. Through the PUSH survey, we explore what builds sustainable brands and what drives purchase intent and willingness to pay in specific industries.
Do you want to measure your brand’s strength and perceived sustainability?
About the 2026 survey
Is sustainability truly a priority for Gen Z, do consumers behave in line with their values, and what really drives purchase decisions? These are some of the questions our PUSH survey seeks to answer. We provide companies and decision-makers with insights into what creates credibility, engagement, and business growth.
1.
Sustainability can drive the willingness to pay
Key insights from this year’s survey
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Sustainability must be combined with rational and emotional factors that drive the willingness to choose
3.
There is no silver bullet! The prerequisites are unique for each industry
4.
Focus on the what not the who – Willingness to choose and pay is driven by needs and value perceptions, not by who the customer is
Watch the release webinar of PUSH for impact below
" Our conclusion is that sustainability should not be treated as one broad concept but as something specific. It is the concrete and well-defined aspects that drive purchase intent and willingness to pay. "
– Mikael af Kleen, Sustainability Strategist at Differ
Curious to learn more?
Join us for a lunch seminar in Almedalen on June 24th, organized together with CommToAct. During the event, we will discuss the PUSH for Impact report and share our related insights.
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Beyond insights - what's in it for you?
Interested in how our findings can benefit your business?
Reach out to us to schedule a meeting and discover actionable insights tailored to your needs. We would love to share our expertise and discuss how we can support your success-contact us today to learn more!
