End-to-end venture creation in mobility
MOBILITY SERVICE
Development of a business model and servitization strategy, pushing the mobility market forward. This innovative project exhibits the span of our talent and knowledge.
The client, a major Nordic insurance company, identified an opportunity to be early challenger with a Swedish car‑subscription service but lacked the in‑house capabilities to design, build, and operate a mobility venture from the ground up.
Entering a fast‑emerging market required not only an innovative offering, but also deep insight into how to shape a new category. To capture this untapped potential, the client turned to Differ for support in creating a scalable concept, establishing the business, and building the operational foundation needed to turn an early idea into a fully functioning mobility service.
Differ partnered with the client end‑to‑end to bring the mobility venture to life. We designed the brand identity and built an asset‑light and scalable business model, then operationalized the entire concept - from sourcing vehicles and forming partner agreements to setting up the organization and running daily operations.
As the service launched and gained traction, Differ conducted ongoing market and offering analyses to identify and execute the next growth waves, including B2C expansion and the introduction of a dedicated B2B offering. With a strong cost control and revenue control, the business scaled confidently to a fleet of over 100 cars. Throughout the journey, the insurer gained critical insights into the mobility ecosystem to inform and strengthen its core insurance products.
For more information, contact:
Anders Sancho
+46 70-426 42 31
