An increasing focus on sustainability within an organization does not only come from legislators, authorities, and competitors – but also from consumers. The aim of The Swedish Green Brand Award is to follow the customer perceived value of a company’s sustainability work.
Many years of tracking the topic of sustainability has made it clear that sustainability has a positive impact on business, and is essential in brand building. By highlighting the area of sustainable branding, we at Differ want to contribute to push the agenda for sustainable activities and responsible business models. Therefore, every year, we create a report in which the Swedes vote for candidates for The Swedish Green Brand Award, by rating a large number of brands, and by freely nominating their top sustainable brand. In addition, they answer several industry-specific and behavioral questions linked to sustainability.
“We at Differ want to contribute to push the agenda for sustainable activities and responsible business models”
During an evening event on February 16, 2023, this year's edition of The Swedish Green Brand Award will be presented. The evening encourages co-creation through fruitful discussions that inspire and creates knowledge sharing. At the time of writing, the foundations are being established for this year’s report, where we dig even deeper than before. Stay updated for more information about the report and the event!